It’s all in the news: Tim Cook, Apple CEO, agrees with a subscription-based business model like Idka’s , while Facebook’s Mark Zuckerberg, displaying a total lack of comprehension, cites the ‘Stockholm Syndrome’ to explain why he does not. Who would you side with?

In an interview on MSNBC on March 29, Tim Cook said,

We are not going to traffic your personal life. I think it is an invasion of privacy. Privacy to us is a human right … a civil liberty. It is something that is unique to America. This is like freedom of speech, freedom of the press, and privacy is right up there for us.

If our customers were our product, we could make a ton of money. … We have elected not to do that.

This goes to the core of ‘free social media’, which we now understand, is not free, but maybe the most expensive thing we do online. As long as social media is 100 percent advertising-driven it will intrinsically invade your privacy.

In fact Tim Cook’s statement that privacy, as a human right is “unique to America,” is not true. Europeans, for example, have enjoyed better protection of their privacy, and for a long time. The ‘Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data’ was crafted by the Council of Europe in 1981 and became European international law on October 1, 1985. (The archaic name shows how early and revolutionary this piece of legislation was at that time.)

Mark Zuckerberg, in reaction to the remarks made by Mr. Cook, told CNN that:

I think it’s important that we don’t all get Stockholm Syndrome and let the companies that work hard to charge you more, convince you that they actually care more about you, because that sounds ridiculous to me.

Who takes you hostage? Facebook does, with its attempt to be all and everything to you – a Walled garden Mr. Zuckerberg does not want you to leave – ever; and where he can serve you everything from tailored news, tailored shopping, tailored entertainment, tailored advice and products, and the list gets longer every day. In return for access to the captive audience inside Facebook, companies, organizations, political parties and governments have to pay Mr. Zuckerberg dearly. In return, they learn virtually everything there is to know about you, because as you move around in your walled garden, every action you take, every activity you enjoy is recorded, analyzed and made into a saleable product. This product, captive inside this garden, is you.

In Stockholm, we know that the Stockholm syndrome is about people being captive, not free. If Zuckerberg’s analogy is correct, the Stockholm syndrome means: ‘Love for those that are open and honest with you, let you move your data freely and delete everything at any time and charge you a straight forward fee.’ Clearly, that is not the case.

Here in Stockholm, at Idka, we know that the Stockholm Syndrome is loving people that hurt you, not those that care for you! Join us, be social without the downside, and avoid the true Stockholm Syndrome!